Nowadays, everyone who has a website or creates content on YouTube wants to be found online. But let’s face it, online visibility is not a piece of cake. Even if you’ve got a solid digital marketing strategy, there are technical limitations that could prevent you from appearing on the first page of Google. That’s why SEO agencies exist – they’re experts at this stuff and can help you achieve the online visibility you crave.
Not convinced? Well, here are 15 reasons why hiring an SEO agency is a smarter move than doing all the hard work yourself.
What is SEO?
It’s 2023 – the era of online marketing and SEO needs no explanation. However, to put it in plain words, SEO means “Search Engine Optimization,” that is making your website show up higher on Google and other search engines.
The higher your website ranks in search results, the more likely people will click on it and check out your content.
How Exactly Does SEO Work?
Okay, let’s crack it. When you search for something on Google, have you ever wondered how it picks web pages and ranks them on its SERPs? Well, the answer lies in the complex algorithms it uses to figure out which web pages are the most relevant to your search query.
These algorithms take into account several factors such as the keywords used in the web page, the relevance of the content to the search query, the structure of the website, and the user experience of the website.
With SEO, you can manipulate and optimize these factors in order to increase the relevance of your web page and improve its chances of ranking on SERPs.
SEO is carried out in two ways: on-page SEO and off-page SEO. On-page SEO focuses on optimizing the content and structure of your website, while off-page SEO is all about building external links and promoting your website through social media and other channels to improve its visibility and online authority.
However, it’s important to note that SEO is an ongoing process that requires patience and dedication.
Top 15 Benefits of Hiring an SEO Agency
You may think that you can handle SEO on your own, but it’s always a good idea to hire an SEO agency for the best results. Why because partnering with specialists can provide you with valuable insights and knowledge that can improve your SEO efforts significantly. Moreover, outsourcing your SEO tasks can save you time and resources, allowing you to focus on other critical aspects of your business. If you’re uncertain whether an SEO agency is right for you, take a look at the list of benefits we’ve put together below.
1. Time Saving
It’s no secret that outsourcing tasks can be a real game-changer. You free up a ton of time and resources that you can put towards other important stuff.
SEO agencies have the expertise and resources to quickly pinpoint any issues with your website and create custom strategies to fix them. They also have access to some pretty powerful SEO tools that can automate a lot of time-consuming tasks – like finding technical issues, tracking keyword rankings, and monitoring website performance.
They have access to powerful SEO tools that can assist in automating many of the time-consuming SEO tasks. These tools can quickly identify technical SEO concerns, track keyword rankings, and monitor the functioning of your website.
By outsourcing your SEO to an agency, you can save time on all sorts of things – like researching keywords, creating and optimizing content, analyzing your website’s performance, building external links, and more. This gives you the chance to focus on your core business activities and not get bogged down in all the nitty-gritty details.
2. Cost Saving
Outsourcing can actually save you money. Having an in-house SEO team can be more expensive in terms of salaries, benefits, training, and office space.
SEO agencies have access to all the necessary SEO tools, which can be pretty pricey for you in terms of using them for just one project. So, if you hire an SEO service, you can use those tools without having to buy and maintain them yourself.
3. Improved Efficiency
When you have professionals by your side, you can improve your efficiency and productivity. Not only can an SEO agency help you improve your website’s search engine ranking, but they can also provide you with regular reports to help you identify areas for improvement.
4. Better User Experience
To get your website to rank well on Google, it needs to be user-friendly. That way, people will spend more time on your website and engage with your content.
An SEO agency will usually take a good look at your website’s structure, content, and how it’s set up for users. Then they’ll make suggestions to make it faster, easier to use on mobile, and more intuitive to navigate. All these changes will make sure that your website is sticky and a great experience for users.
5. Customized Strategies
An SEO agency can create custom strategies for your business’s unique needs. Meaning they will take a deep dive into your website, target audience, competition, etc. to draw up a personalized plan of action.
These strategies may include a mix of different approaches, such as on-page SEO, link building, local SEO, and social media marketing. By crafting a custom plan, your agency makes sure that they’re using the most effective strategies for your specific business requirements.
6. Long Term Strategy
An SEO agency can be like a wise visionary for your business. They’ll help you create a long-term strategy that’s all about improving your website’s search engine rankings and overall online visibility. With this approach, you’ll gain a competitive edge in your industry.
Remember that SEO is a continuous process, and a good agency will work with you over time to adapt your strategy as your business evolves and search algorithms change.
They will work with you to develop a holistic SEO strategy that might include things like optimizing your website’s content, building high-quality backlinks, promoting your business on social media and other tactics. By putting all these pieces together, they can help you build a solid online reputation over time.
7. Access to Advanced Tools
A mid-sized SEO agency or a digital marketing company normally has some pretty fancy tools at their disposal, so you don’t have to own or maintain them yourself.
Keyword research tools – which can give you some valuable insights into search volume, competition, and keyword difficulty.
Analytics tools like Google Analytics and Adobe Analytics – which give you all sorts of data on your website traffic, user behavior, and conversions.
Technical SEO tools that help diagnose and solve issues with website architecture, page speed, and mobile-friendliness.
Link-building tools that can help you identify high-quality backlink opportunities.
Social media monitoring tools that make it easy to keep an eye on your brand reputation and engage with your audience on various social media platforms.
8. Improve Online Presence with Data and Analytics
A good SEO agency always relies on data and analytics to improve your online visibility. By analyzing website traffic, user behaviour, and conversion rates, they find areas for improvement and create effective plans to optimize your website and digital marketing efforts.
They, normally, use analytics software, heat maps, etc. to collect the data, which then provides valuable insights into the preferences and behaviour of your target audience. This can guide your marketing strategy and improve your online presence.
By working with an SEO agency, you can analyze the performance of your digital marketing initiatives and make data-driven decisions to increase their effectiveness.
9. Back-up of Industry Expertise
SEO agencies have a deeper understanding of how search engines work, and they know all the latest trends and strategies that work best for different types of businesses. This means that they can provide you with the latest and most effective tactics to optimize your website.
With a team of professionals who specialize in various areas of digital marketing, such as search engine optimization, PPC, social media marketing, and more, they have the expertise to cover all your online marketing needs. And that’s not all – some SEO agencies also have in-house website developers who can help ensure that your website is optimized for both search engines and user experience.
10. Stay Current on Trends and Algorithm Changes
Search engines are constantly updating their algorithms, and staying on top of these changes is crucial for maintaining and improving your search engine rankings.
SEO agencies usually stay current on these trends and algorithm changes, making sure that your website stays optimized for maximum visibility. They can also provide valuable insights into the latest digital marketing strategies and tactics, helping you stay ahead of the competition.
11. Prior Experience with Brands
SEO agencies usually have some experience working with different types of businesses, understanding their unique challenges, and tailoring strategies that work for them. This means they know what works and what doesn’t, and they can apply that knowledge to your website. They can also help you identify your target audience, find the right keywords to target, and create content that resonates with your potential customers.
12. Increase Online Visibility
SEO agencies are experts when it comes to optimizing your website for search engines and making it more visible to potential customers.
Using all kinds of tricks and tactics, like finding the right keywords, tweaking your website’s design, and building high-quality backlinks, they can get your website to show up higher in search engine results. Therefore, more people will see your site, which can lead to more clicks, more sales, and more growth for your business.
13. Avoid Errors and Mistakes
SEO is a dynamic and ever-changing process. This makes it susceptible to small errors and mistakes. However, an agency can help you avoid these pitfalls and optimize your website for better search engine rankings.
One of the biggest advantages of working with an SEO agency is their technical know-how. They know exactly what tools and techniques to use to fix any problems with your website’s structure, speed, or user experience.
By keeping a close eye on your site, these experts can spot issues like duplicate content and broken links and fix them right away. They can also help you avoid sketchy backlinks that might hurt your rankings.
14. Safe and Secure Marketing
When it comes to SEO, you must adhere to search engine policies to avoid penalties and maintain a positive online reputation. Hiring an SEO agency can help ensure compliance with these policies and avoid fines for black-hat tactics or keyword stuffing.
Cybersecurity threats are a significant concern today. An SEO agency can provide guidance and support to help you protect your website from hacking, malware, and other types of attacks. By implementing security measures, such as SSL encryption and two-factor authentication, an agency can ensure that your online presence is safe and secure.
By partnering with an SEO agency, you can be confident that your online presence is compliant with search engine policies and safeguarded against cybersecurity threats.
15. Achieve the Goals of Sales & Revenue
An SEO agency knows all the tricks to make your website more visible on Google and other search engines. They can improve your site’s content, structure, and keywords to attract more organic traffic. Plus, they can also help you get more links from other sites, which is super important for search engine rankings.
More visibility means more people visiting your site, which in turn can lead to more sales and revenue.
Top 5 Tips for Hiring an SEO Company
Just like other businesses, SEO too has competition. Therefore, choosing the right SEO agency may not be easy every time. Here are five tips to help you narrow down your search and select the best SEO agency for your business.
1. Check Reviews and Testimonials
When considering hiring an SEO agency, it’s important to look for testimonials and reviews from other companies they have worked with. Check if these companies endorse or recommend their services. You can search for client reviews on platforms like Google, Yelp, or Clutch. Doing so will give you an idea of the agency’s professionalism and quality of work
2. Ask for a Technical and Search Audit Up Front
A good SEO company should offer you a free SEO audit before they start any work. This will help you both figure out how your website is performing and what technical problems are stopping it from ranking. When the audit is over, the agency must also give you a detailed list of the work that needs to be done.
3. Request an Honest Estimate
Before you sign a contract, ask the SEO agency to provide you with an honest estimate of how long it will take to achieve your desired results. Beware of agencies that guarantee quick results, as these may not be sustainable and could harm your website’s long-term ranking.
4. Ask How They Measure Results
A good SEO agency measures results usually by tracking key performance indicators (KPIs) such as organic traffic, keyword rankings, conversions, backlinks, and engagement metrics. By analyzing these metrics, they will be able to determine the effectiveness of their campaigns and make adjustments as needed.
5. Ask About Reporting
Last but not least, don’t forget to inquire about their reporting process. Any reliable agency should be able to give you periodic reports on their efforts and changes to your website’s ranking positions.
These reports should ideally be simple and informative, with recommendations for improving your site’s ranking. A regular SEO report should include information like traffic, user behavior, conversion rate, goals, etc.
Always choose an agency that values communication and provides you with useful information to help you achieve your SEO goals.
Conclusion
Is visibility bothering you? If so, it’s time to hire an SEO company. This can save you time and money, as well as make you capable of competing with big brands. Remember, you are not the only company operating in the online marketplace. And every company out there is vying for the top position in search results.
SEO companies have the tools and know-how to help you rank higher in search results and get more visitors. When forming a partnership with them, you stand to benefit. So why not leverage their expertise and take your business to the next level?
Global Media Insight is one of Dubai’s top digital marketing agencies specialising in professional SEO services. With a team of well-experienced SEO professionals, we can create a customized SEO strategy for you that will make your website stand out and reach your target audience. Get in touch with us today.
